The Philadelphia area is emerging as a hotbed for creative thinking around all things death and dying. With a business degree from Drexel and an office in Yardley PA, Rachel Zeldin, founder and CEO of I’m Sorry to Hear, LLC, is part of the move to bring funeral planning into the world of social media. Her site, I’m Sorry to Hear, is designed to help people navigate funeral arrangements for a family member or friend, an emotional task that most people have no experience doing. As mentioned in an Inquirer article Zeldin envisions her website as a “Trip Advisor for funeral planning.”